Gemma Moore is an Account Manager at Dewhurst Ltd, where she manages a portfolio of key clients and supports the delivery of tailored lift solutions across the UK. She holds a BA in International Marketing and a BA in Business Management from Teesside University. With over eight years of experience in technical sales and customer relationship management, she plays a central role in driving new business development and ensuring long-term client satisfaction. Gemma brings a customer-focused approach to the lift industry, with a strong emphasis on service excellence, market insight, and collaborative growth.
Women in the lift and escalator industry represent a small share of the technical, engineering, and leadership workforce. The numbers are growing but together as an industry we can do more to ensure women enter, stay, and thrive in the sector.
This paper takes a closer look at the experiences behind the numbers, drawing on industry practices and conversations with women working in lift engineering.
Looking at lessons from diversity efforts in related technical fields, the study brings forward themes that many will recognise - limited early exposure to engineering pathways, reports of being discouraged from pursuing mechanical trades during school career guidance sessions, and few visible female role models who show what is possible.
Alongside these challenges, the paper also highlights what is working. Targeted outreach, inclusive apprenticeship routes, supportive mentorship networks, and thoughtful improvements to workplace culture are already making a positive difference.
With practical recommendations for employers, educators, and industry bodies, this research aims to help build a sector where women feel welcomed, supported, and able to progress with confidence. For example, employers can implement mentorship programs pairing new female hires with experienced professionals, while educators can introduce engineering modules tailored to young women.
Encouraging greater female participation is not just about fairness. It strengthens innovation, supports long term skills growth, and helps the industry meet the evolving needs of the built environment.
A more balanced workforce is not just a goal; it is an opportunity for the industry to grow in a way that benefits everyone.
SHIFTING GEARS AND LIFTING CAREERS: ENCOURAGING WOMEN INTO THE LIFT INDUSTRY
Gemma Moore
Dewhurst Ltd, UK.